Digital Marketing Interview Question and Answers

Frequently Asking Interview Question and Answers

Digital Marketing Interview Questions

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Digital Marketing Interview Questions

1. What is SEO and why is it so important ?

SEO or Search Engine Optimization denotes any activity undertaken to improve rankings in the search engines for websites, products, services or other content. It shows unpaid results that are also known as “free”, “organic”, “natural” or “earnings” results. The importance of SEO starts with the desire of companies to get more traffic to their sites. Ranking on search engines is important because users pay more attention to the first 5 Google searches. In addition, users tend to rely on refined Google search results because they find these searches more authentic and specific.

2.What is a search engine?

A search engine is a web-based software system that is designed to search and find relevant information on the World Wide Web. Search engines generally respond to user-entered queries and provide a list of search results.

3.Name some search engines?

The names of some search engines are: Google, Bing, Yahoo !, Baidu, DuckDuckGo and Yandex.

4. Who is founders of Google?

Answer The founders of Google are Larry Page and Sergey Brin.

5. In which year was Google found?

Google’s response was founded on September 4, 1998.

6. What is the answer of the World Wide Web?

The World Wide Web (WWW) or Web, which was invented by Tim Berners-Lee in 1989, is an Internet server information system that contains Web pages where you can find specially formatted documents and features supported by Hypertext Transfer Protocol, or HTTP, located by Uniform Resource Locators (URL) with other hypertext links.

7.What is SEO and its benefits?

What is Search Engine Optimization (SEO) and its Advantages. … It is basically a technique that assists the search engines to discover and rank your website much higher than millions of other distinct websites, in reply to a search query. Thus SEO helps you superbly in grabbing excessive traffic from the search engines.

8.Why is SEO good?

Search engine optimization is important because: … SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

9.What is SEO and how does it work?

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

10.What is SEO job description?

A Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. … SEO specialists conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic.

11.What does an SEO expert do?

A search engine optimization consultant job description, or SEO Consultants job description, analyzes and reviews websites and their incoming links in order to provide expert advice, guidance, and recommendations to business owners seeking to earn more natural search engine traffic and higher ranking positions.

12. What is being tracked?

Web crawling refers to an automated process through which search engines filter Web pages for proper crawling. Web crawlers crawl web pages, search for relevant keywords, hyperlinks and content, and return information for web servers. Because crawlers like Google Bots also go through other linked pages on websites, companies create sitemaps to improve accessibility and navigation.

13. What is Indexing?

Response Indexing begins when the crawl process ends during a search. Google uses crawl to collect pages relevant to search queries and creates an index that includes specific words or search terms and their locations. Search engines respond to users’ queries by querying the index and displaying the most appropriate pages.

14. What is SERP?

The search engine results page or SERP refers to the page that appears when a specific search query is entered into the search engine. In addition to displaying a list of results, the SERP may also include ads.

15. What is the organic result?

The organic result in SEO denotes the list of web pages that are most relevant to the search query entered by the user. It is also known as a “free” or “natural” result. Getting a higher ranking in the organic result on the search engines is the goal of SEO.

16. What are the paidresults ?

The paidresults in SEO mean exactly the opposite of organic results. In general, it refers to ads displayed above organic results. Various website owners make payments to Google to display sites for certain search terms or keywords. Paid results are displayed when a user enters a search query with those keywords.

17.What is keyword density?

Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.

18. What’s on the SEO page?

Answer On the SEO page refers to all the activities carried out within the websites to get a better ranking and more relevant traffic from the search engines. On the page, SEO is concerned with content optimization as well as HTML source code of any web page. Some of its aspects include meta tags, title tags, meta-description, and header tags.

19.What is Off Page SEO?

Answer Off page SEO is related to other aspects that influence the search ranking of websites on the search engine results page, it refers to promotional activities such as content marketing, networking. social networks and build links outside the boundaries of any web page to improve your search ranking.

20. What is the definition of a keyword?

Answer Keyword means any word that serves as a key. The keyword in SEO refers to phrases and keywords included in Web content that help users find the particular site by entering relevant search queries into search engines.

21. What is the long tail keyword?

Answer Long tail keywords are phrases that contain more than 4 words that make search results highly specific.

22.What are the LSI keywords?

LSI or latent semantic indexing are semantically associated with the main keyword that users enter into search engines.

23. What are the header tags?

Answer In SEO, header or header labels are used to separate the header and subtitle of any content from the rest of the web page. There are 6 header tags used in SEO in a top-down hierarchy From h1 to h6, header tags provide content consistency along with relevance and consistency of keywords in search results displayed in SERP.

24. What is the canonical URL?

Canonical URLs are related to the concept of selecting the best URL for the Web pages that visitors want to see. Also known as canonical tags, these URLs help organize content when multiple versions of the same page are available on the Internet. Therefore, it is used to solve problems related to content duplication.

25. What is the title of the page?

The page title, also known as a tag title, is a phrase used to describe the content of a web page. The title tag appears on the search results pages just above the URL (see below) and also appears at the top of a browser.

26.What are meta descriptions?

Responses to Meta descriptions are also called HTML attributes that they must provide an accurate description of the content of any web page. These descriptions act as Web page preview fragments on page SERP.

27.How to find LSI keywords?

Let’s say you are writing about On Page SEO. Now, search for your keyword (on the SEO page) on Google and navigate to the “Searches related to …” area at the bottom of the page

28.What is an SEO package?

An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP)

29. What are backlinks?

Backlinks are also called inbound links that help users move from one Web page to another. These links play an important role in SEO When Google’s search engine sees multiple quality backlinks for a page, consider that the page is more relevant to the search query, which helps in the indexing process and improves its organic rank in the search engine. SERP.

30. What is a Do-Follow link?

Response A tracking link, as the name implies, allows Google’s link calculator, called PageRank, to count all incoming links from other webpages and sites as connection points. be the number of links or link points, the higher the search ranking of that page, since these links make the site seem very relevant and popular for Google’s search engines.

31. What is a link not to follow?

A No-Follow link is the exact opposite of a Do-Follow link because link attributes do not allow Google robots to follow them. These links can not be followed by robots; Only humans can do this. The unmatched link attributes are structured as follows: <a href=”” rel=”nofollow”> Link text </a>

32. What is the internal link?

The internal link is a process of providing hyperlinks to web pages that connect to the same domain. This is another way of directing visitors from one web page to another from the same site.

33.What are inbound links?

Inbound links, also known as inbound links or backlinks, refer to hyperlinks present on a third-party web page that directs users to your web page only-in both text and graphics. However, incoming text links are more useful for attracting more traffic and improving the PageRank level of any webpage.

34. What is an outbound link?

An outbound link is a hyperlink that points to an external destination or domain and is different from the links present in the source domain. For example, if you provide links to other third-party web pages on your site, those external links will go to your site. External links are very important in SEO as they provide your pages with more quality and value for ranking. of the search engine. Google’s search engine counts external links as third-party votes that improve the ranking of your site.

35. Why are backlinks important in SEO?

From the SEO point of view, there is a difference between backlinks and quality backlinks. For Google search, random backlinks do not offer any help. Google evaluates the quality of the backlinks present on a webpage with the relevance found in the content of both web pages. The greater the relevance between the original content and the content of the backlink, the higher the quality of backlinks.

36. What are the most important factors in Google ranking?

According to Andrey Lipattsev, the chief strategist of Search Quality on Google, the three main factors that affect Google’s search engine algorithm are: Content # 1 # 2 Backlinks # 3 RankBrain

37. What is robots.txt?

Robots.txt is one way to inform the search engines about the pages of your site that you do not want to visit. Robots.txt is useful for avoiding the indexing of parts of any Online Content that website owners do not wish to display. If you want to prevent all bots from search engines from crawling your site, simply enter the following code: User agent : * Do not allow: / IF you want to prevent Google from crawling your site, just put the following code: User-agent: Googlebot Do not allow: / It is important to decide the location of Robots.txt very carefully, otherwise they may occur errors while viewing the site.

38.What is HTML Sitemap?

Response An HTML site map consists of a single HTML page that loads links from all web pages of any particular site. This site map is the basis of all the web pages of any website. The HTML site map contains all the formatted text files and the link tags of any site. It’s particularly useful when you have a large multi-page web site because it helps improve your site’s browsing by listing all web pages in one place, in an easy-to-use way.

39.What is XML Sitemap?

XML Questionnaire or Extensible Markup Language is primarily created to facilitate the functionality of search engines. A good XML sitemap tells search engines about the number of pages present in a particular site, the frequency of their updates and the time of the last modifications made to them, which helps correct indexing of the site by search engines.

40 What is SEO in marketing?

SEO is a marketing discipline focused on increasing visibility in the results of organic (unpaid) search engines. SEO encompasses the technical and creative elements needed to improve rankings, drive traffic, and raise awareness in search engines.

41. What are SEO skills?

The SEO skills are basically knowledge of the various elements required to perform SEO for various websites. Without knowledge of the required skill set of SEO, it will not be possible to run SEO with this precision.

42. What are 404 errors?

404 mistakes are considered to be one of the biggest potential impediments to SEO success. When the name of a specific URL changes or no longer exists, any link that connects to that URL will generate 404.

43.What is the anchor text?

The anchor text indicates a hyperlinked text that can be clicked. These texts link documents or link to different locations available in web texts. These are often underlined and blue, but can be given different colors with changes in HTML.

44 . What is Image Alt Text?

Google Bots can not process images on the web. Therefore it makes use of alt attributes to understand why an image.Front image Alt text is generally considered as an alternative text to an image, which provides a textual alternative to crawlers to index the webpage contains the image.

45. What is the SEO Salary in India?

Search engine optimization (SEO) Principal salary. The average salary of a leader in search engine optimization (SEO) is Rs 300,000 per year. Most people will go to other jobs if they have more than 10 years of experience in this career. A skill in social network marketing is associated with a high remuneration for this work.

46.What Redirect is 301?

Redirect Response 301 is considered one of the most effective ways to run redirects on any site. When a web address has changed permanently, it is best to use 301 redirects to redirect all users to the new web address. With this redirection, the search engine passes all new associated with the values of the web site web site above. In addition, 301 redirect also sends the entire link to the new web address, which does not affect the site’s rank.

47. What is Google Analytics?

Response Released in 2005 by Google, Google Analytics is one of the most powerful analytical tools in SEO that helps web masters track and track traffic on their web sites. It is a free web service which means it provides certain basic services for free, while premium services require investment.

48.What is Google PageRank?

Google’s PageRank response calculator software has determined the relevance of a web page based on the number of quality backlinks it contains. In other words, PageRank sees backlinks as votes, meaning that if the X page is linked to the Y page, page Y will be voted on by page X. PageRank’s job is to interpret page content and find relevance. The higher the level of relevance, the greater the importance given to a page determined by Google that positively affects the organic result of that webpage.

49. What is a Domain Authority?

Considered one of the most influential factors of SEO, domain authority is a key performance metric developed by Moz, which ranks any site on a scale of 1-100. The more your AD is, the more likely your site to have strong traffic and a high ranking on Google.

50. What is Search Engine Submission?

Answer Search engine submission refers to a specific activity of webmasters in which a website is sent directly to the search engine to increase their online recognition and visibility. In other words, it is a way of informing search engines about the existence of any site, which search engines index and reflect on the SERP page.

The above questions will provide you with a fair idea of how to get ready for a DIGITAL MARKETING interview. You are required to have all the concepts relating to DIGITAL MARKETING in your fingertips to crack the interview with ease. These questions and Answers will boost your confidence level in attending the interviews.