Digital Marketing Course Syllabus | Digital Marketing Syllabus
Digital Marketing Training in Chennai at SLA delves deep into the topics that should be included in a comprehensive digital marketing course curriculum. We designed this digital marketing training curriculum to enable recent college grads and seasoned professionals alike to learn the digital marketing process and advance their careers in response to a pressing industry demand.
The Digital Marketing Training Syllabus at SLA was developed by recognized authorities with extensive experience in the field. Gain expertise in digital marketing to launch a new profession or advance in your current one. Understanding the hopes and dreams of recent graduates, we back our digital marketing courses with a full guarantee of employment. Our results-focused digital marketing course content will teach you all you need to know to become a digital marketing expert.
Digital Marketing Course Syllabus
Module 1: BASICS of DIGITAL MARKETING
✔ What is Digital Marketing?
✔ Importance Of Digital Marketing
✔ Traditional Vs. Digital Marketing
✔ Types of Digital Marketing
✔ Digital Marketing – Organic & Paid
✔ Digital Marketing platforms?
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
✔ Market Research
✔ Keyword Research And Analysis
✔ Types Of Keywords
✔ Tools Used For Keyword Research (Google Keyword Planner, KeywordTool.io, Ahrefs & Moz Keywords Explorer)
✔ Localized Keyword Research
✔ Competitor Website Keyword Analysis
✔ Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
✔ Introduction To Search Engine Optimization (SEO)
✔ How Did Search Engine work?
✔ SEO Fundamentals & Concepts
✔ Black Hat SEO Techniques
✔ White Hat SEO techniques
✔ Understanding the SERP
✔ Google Vs Other Search Engines
✔ Google Processing
✔ Indexing
✔ Crawling
MODULE 4: ON-PAGE OPTIMIZATION
✔ Domain Selection
✔ Hosting Selection
✔ Fundamentals of HTML
✔ Key HTML Tags
✔ Meta Data Optimization
✔ URL Optimization
✔ Internal Linking
✔ 301 Redirection
✔ 404 Error Pages
✔ Canonical Implementation
✔ H1, H2, H3 Tags Optimization
✔ Image Optimization
✔ Landing Page Optimization
✔ No-Follow And Do-Follow
✔ Creating XML Sitemap
✔ Robot.txt
✔ Content Optimization
✔ ALT tag Optimization
MODULE 5: OFF-PAGE OPTIMIZATION
✔ Link Building Tips & Techniques
✔ Directory Submission
✔ Social Bookmarking Submission
✔ Search Engine Submission
✔ Web 2.0 Submission
✔ Article Submission
✔ Image Submission
✔ Video Submission
✔ Forum Submission
✔ PPT Submission
✔ PDF Submission
✔ Classified Submission
✔ Business Listing
✔ Blog Commenting
✔ Citations
✔ Profile link creations
✔ Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
✔ Google Panda
✔ Penguin
✔ Humming Bird Algorithm
✔ Google Penalties
✔ SEO Tools For Website Analysis And Optimization
✔ Competitor Website Analysis And Backlinks Building
✔ Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
✔ Creating Local Listing In Search Engine
✔ Google Places Setup (Including Images, Videos, Map Etc)
✔ Search Engine Visibility Reports
✔ Verification Of Listing
✔ Google Reviews
MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)
✔ Google Ads
✔ Introduction To Online Advertising And Adwords
✔ Ad words Account And Campaign Basics
✔ Ad words Targeting And Placement
✔ Ad words Bidding And Budgeting
✔ Ads Type
✔ Bidding Strategies
✔ Search Network
✔ Display Network
✔ Video Ads
✔ Re-marketing
✔ Performance Monitoring
✔ Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
✔ Social Media Optimization
✔ Introduction To Social Media Networks
✔ Types Of Social Media Websites
✔ Social Media Optimization Concepts
✔ Facebook, LinkedIn
✔ YouTube, Pinterest
✔ Importance of Hashtags
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
✔ Facebook Optimization
✔ Fan Page Vs Profile Vs Group
✔ Creating Facebook Page For Business
✔ Increasing Fans And Doing Marketing
✔ Facebook Analytics
✔ Facebook Advertising And Its Types In Detail
✔ Creating Advertising Campaigns
✔ Payment Modes
✔ Introduction To Twitter
✔ Creating Strong Profiles On Twitter
✔ Followers, ReTweets, Clicks,
✔ Conversions, HashTags
✔ LinkedIn Optimization
✔ What Is LinkedIn?
✔ Individual Profile Vs. Company Profile
✔ Branding On LinkedIn
✔ Marketing On LinkedIn Groups
✔ Tools & Techniques
MODULE 11: GOOGLE WEB ANALYTICS
✔ Getting Started With Google Analytics
✔ Navigating Google Analytics
✔ Real-Time Monitoring
✔ Audience
✔ Acquisition
✔ Traffic Sources
✔ Behavior
✔ Content
✔ Visitors & Demographics
MODULE 12: WEBMASTER TOOLS
✔ Adding site and verification
✔ Setting Geo-target location
✔ Search queries analysis
✔ Filtering search queries
✔ External Links report
✔ Crawls stats and Errors
✔ Sitemaps
✔ Robots.txt and Links Removal
✔ HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
✔ Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
✔ Resume Preparation
✔ Mock Interview
Isn’t our Digital Marketing syllabus impressive? Then Go Ahead. And enroll in our Digital Marketing Course in Chennai.