SMO Training in Chennai

SMM Training in Chennai

Social Media Marketing Training

SMO is a technique that uses software tools to optimize the contents of a business website to improve the web traffic. One may create online web contents in the form of texts, images, photos or any videos so that people visiting your website may find it interesting and such user experiences may share to other people via LinkedIn or any other social media sites such as Facebook, Twitter, Pinterest Instagram, etc. and can also be done by expressing likes, sharing comments by retweeting, posting

reviews, an interesting way to promote the contents of your website. Search Engine Optimization – SEO technique depends upon SMO because based on the contents when more number of users visit your company website, this is regarded as a hit and based on this hit SEO techniques can be applied to increase the ranking of your page which in turn impacts a business in a more profitable way. An interesting fact about SMO is that it can drive web traffic from various other sources other than Search Engine Optimization ranking or in other words Search Engine Optimization tracking is one of the methods SMO uses to drag web traffic to the business website. Moreover Social Media Optimization focuses on various geographical regions and this technique ensures very high conversion rates of potential customers when compared to the other techniques such as Search Engine Optimization.

Use of Learn Social Media Marketing Training

Now let us have a brief insight into SMM – Social Media Marketing and how SMO and SMM are interlinked. SMM refers to social media marketing where marketing happens over the social media websites such as Facebook Twitter Instagram Pinterest etc. It can be understood that SMO uses SMM to promote a business product and generate huge web traffic to your company’s business website thus resulting in targeting potential customers there by improving the sales of any business. A person a aspiring to become a SMO or SMM professional should be aware of the important techniques of SMO such as inbound linking, tagging, bookmarking etc., he should be proficient and efficient in these techniques so that you can emerge as a successful SMO or SMM professional.

Benefits of SMO

As discussed above some of the key benefits of Social Media Optimization – SMO are targeting customers from various geographical regions, enhancing Search Engine Optimization through the number of hits for the website which are usually referred as votes and the customers have the privilege to post a comment, share their experiences and provide feedback on the products when they visit a company’s website based on which SMO allows a professional to collect data about the potential customers and customer preferences.

Scope and demand for SMO and SMM professionals

SMO and SMM techniques are part of digital marketing strategies. Hence, the scope and demand for SMO and SMM is showing a positive rise each year by 48% and more and more demand for SMO and SMM professionals are in the constant rise. So, a person seeking a challenging career ahead for SMO and SMM is sure to have a successful career ahead by undergoing training for SMO and SMM.

Job opportunities for SMO and SMM professionals

Due to the increasing demand for Digital Marketing professionals especially SMO and SMM the job opportunities in the digital marketing domain is immensely growing each day. Hence it would be beneficial for any individual to undergo is SMO and SMM training in a reputed Institute that offers quality training and seeking a promising career as a SMO and SMM professional. Digital marketing today is a competitive field where almost all companies are trying to keep pace with the growing technology of digital marketing such as SEO, SMO and SMM. Hence, it is highly important to undergo is SMO and SMM training in a trustworthy Institute as SLA where SMO and SMM training is imparted to students by skilled and talented IT professionals who are efficient in the technologies.

Salary standards

The average pay scale for SMO and SMM professionals range somewhere from 3 lakhs to 4 lakhs per annum for freshers and beyond that for experienced professionals. Isn’t this really an interesting pay structure. Hence, please enroll now and never procrastinate your wise decision to study SMO course and also SMM course in Chennai at SLA, where the course is offered with affordable fees structure, flexible timings and by trained professionals. Moreover, 100% job assistance and job assurance is offered by SLA as we value students interests and render the services efficiently by delivering what is promised.

By registering for Social Media Marketing Training

  • 100% practical classes
  • Any time Lab Facility during business days
  • Individual Laptops for students during every session
  • Passionate HR team for placement assistance
  • Free resume preparation
  • 100% placement support along with interview preparation sessions provided to students in Chennai.

Enroll into the Softlogic SMM Professional Training Program

Discover new opportunities by upgrading your knowledge and skills which is very much required for solving the complex data integration challenges. By completing the Social Media Marketing, you can discover new opportunities to increase your career growth.

SMM Course Syllabus


  • Introduction to Social Media and network Channels
  • Facebook Account Setup
  • Initial Setup Facebook Fan Page
  • Increase Facebook Friends
  • Create Facebook Photo Album
  • Facebook Video Uploads
  • Join Group and Interaction
  • Increase Post Likes, Comment & Shares
  • Design facebook Cover Page
  • Weekly Status Updates
  • Facebook Photo Album
  • Facebook Video Uploads
  • Facebook Campaign Creation & Management
  • Third Party Tool Integration


  • Twitter Account Setup
  • Twitter Page Creation
  • Twitter Regular Updates
  • Design Twitter Background Image
  • Twitter Account Creation
  • Custom Twitter Background


  • Linkedin Profile Creation
  • Regular Updates
  • Monthly Linkedin Profile Updates
  • Join Group and Interaction
  • Add Connections
  • LinkedIn Personal Profile
  • LinkedIn Company Page Creation
  • LinkedIn premium account


  • Google+ Account Set-Up
  • Creation of Google+ Brand Page
  • Google +1 Votes on Posts
  • Google+ Followers
  • Post Regular Updates
  • Join Community and Interaction
  • Design Google+ Cover Image
  • Response Management
  • Create brand page


  • Pinterest Account Creation
  • Create Board
  • Uploading Pins on Boards
  • Pinterest Followers
  • Following Relevant Pinners
  • Re-pinning of Relevant Content
  • Sourcing of Pin Board Content
  • Pinterest Profile Content Writing
  • Pinboard Creation


  • Youtube Channel Creation
  • Upload Videos with Keywords & Content
  • Promote Videos and Increase Viewers?
  • YouTube Channel Creation
  • YouTube Channel Custom Background
  • YouTube Channel Profile Content Writing
  • Submission of Client Provided Videos


  • Stumbleupon Profile Creation
  • Increase Followers
  • Bookmark Targeted Landing Pages


  • Overview of Social Media Marketing
  • Benefits of Social Media Marketing
  • Latest Stats and Trends about Social Media (Global & India)
  • Orientation to Facebook Brand Pages

1. Implementing Facebook Marketing Strategy

  • Facebook engagement Overview
  • Facebook Applications for Fan Growth and Engagement
  • Creating Brand Ambassadors on Facebook
  • From Objectives to ROI
  • Competitive Research
  • Demographics Research
  • Analysing Customer Interest
  • Strategy Presentation by Participants

2. Facebook Advertising

  • Types of Facebook Ads ( Objectives)
  • Increasing CTR
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Budget and Bid Analysing

3. Twitter

  • Implementing Twitter Marketing Strategy
  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

4. Linkedin

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • WExercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations

5. Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI

Hear what our students say

For the best Informatica training in Chennai, I would strongly recommend SLA. I never have believed in training institutions, until I took up the Informatica Certification program at Softlogic! I was completely in awe of the training provided by SLA instructors! They rely on practical training to let us relate to the real time scenarios. For future IT courses, I am going to always choose SLA!

— Kalai Venthan

ETL training at SLA is very good! The best place to learn Informatica and also, they offer good online coaching. Very comfortable training institute as they customize the training course for advanced levels!

— Ravindran A

I was lacking conceptual understanding, and I was advised to take up Informatica training for my project, so I spoke to SLA’s help desk. The helpdesk was really efficient, and I was convinced to take up course in this training centre. The course material was really good, and I earned my certification at such affordable fees!

— Amarnath Reddy

This is one top IT institute for Informatica training, and students can get placement help after course completion. The training material is very helpful for beginners and the instructors really help you out!

— Manikandan