Digital Marketing Training in Chennai
Digital Marketing Training Institute in Chennai | Best Digital Marketing Course in Chennai
Welcome to the Top Digital Marketing Training Institute in Chennai. Absence of customers may lead to absence of brand. We provide comprehensive learning support based on the all-inclusive Digital Marketing Course Curriculum and make you shine with industry-ready skills. Digital Marketing is the concept that the marketing process utilizes the internet and digital technologies to promote services and products.
We encompass major digital marketing concepts such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Online Reputation Management (ORM), Inbound Marketing, Pay Per Click (PPC), Web Analytics, Email Marketing, Conversion Optimization etc.
Best Digital Marketing Training Institute in Chennai
It requires desktop, mobile, or other digital devices for implementing the digital marketing process. This digital media has exponential growth since it is introduced in the 1990s and it has 48% of steady growth every year by the increased portion of advertising stems. Learn the online-based digital technologies through our Digital Marketing Training in Chennai.
Digital Marketing Training Overview
When you promote products, services and brands by means of several forms of digital channels then it is called digital marketing. It is unique when compared to traditional marketing because it brings about quick real-time results. SLA Jobs, the Best Digital Marketing Training Institute in Chennai will help you to master the various concepts of digital marketing.
About Digital Marketing Training Course in Chennai
Digital marketing is a term used in internet marketing management that describes the multiple stages of planning a digital marketing strategy along with the utilization of digital-based communication tools and technologies via social media platforms, web ads, mobile ads, and screening areas.
The stages include scanning the opportunities, planning the digital strategy, and implementing the plan into action. This digital marketing depends on customer behavior, predictive analysis, buyer persona, and marketing strategy for successful business growth. We provide the best Digital Marketing Course in Chennai with 100% Placement Assistance at SLA.
Leverage Benefits of Digital Marketing Training in Chennai
The learning of digital marketing is useful for any aspirants who are interested in working in sales processing via e-mail, social media, and search engine platforms. This is the fast-emerging field as people depend on the digital channels for their simplified solutions of the banking process, learning process, shopping requirements, and many other secured transactions.
Our Digital Marketing Course in Chennai is provided with complete hands-on and value-based certification. Following are the unique benefits of the Digital Marketing process.
- Digital Marketing allows companies to promote their products to a large and diverse audience that can’t be reached by the traditional marketing process.
- Digital Marketing takes social media advantages and it comes with no-cost or low-cost facilities that are accessible virtually for small to the large size of businesses.
- It accommodates direct and personalized marketing to target particular demographics and markets along with online platform benefits.
- Companies around the world can engage their customers directly and encourage them to post their feedback for resolving issues immediately through the digital marketing process.
- Digital Marketing is the best and ideal platform for companies to conduct market research for their business and sales growth.
- Companies can use the digital marketing process to obtain information about competitors and improve their competitive strategy with successful plans.
- Social Media is the biggest advantage to promote brands, deals, events, and news and these platforms are used to offer loyal points and discounts as per the consumer’s purchase history.
Our Digital Marketing Training Institute in Chennai equips the learners to apply marketing strategies as per the rules and guidelines to deal with issues related to marketing. We have trainers who have to keep updating their skills in the digital marketing field along with the enhanced knowledge in digital interactive media platforms and techniques.
Popular Methods used in Digital Marketing Process
In our Digital Media Training Institute in Chennai, we offer detailed coaching on both conceptual and practical understanding of the following means of methods to build brand awareness as well as product reach. The digital marketing strategy includes the utilization of one or more methods and techniques for improving the brand reach among the customers worldwide.
Search Engine Optimization: SEO technique is the popularly used method to increase the visibility of brand or business service websites along with the relevant content for general industry-related requirements. It is important for the companies implementing SEO for generating brand awareness with the steady growth of influence from search results and features through featured snippets, local SEO, and knowledge panels according to consumer behavior.
Our SEO Training in Chennai covers all the concepts related to the digital marketing process.
Search Engine Marketing: SEM is the technique referred also as PPC advertising that involves the purchase of ad space in the visible and prominent positions of SERP (Search Engine Result Pages) and websites. It will be shown with the positive impact of brand recognition, conversions, and awareness. It will be marketed through paid ads and 33% of surfers respond to the queries as per the survey.
We train the students on digital marketing in our SEM Training Institute in Chennai with Placement Support.
Social Media Marketing: SMM is the utilization of social media platforms and websites such as Facebook, Twitter, Instagram, Linked In, and YouTube for increasing brand awareness. It is considered as the top goal for marketing the services and products of global companies to reach a huge audience for converting them to customers.
It is used by 70% of marketers around the world with the increased amount of business growth. Learn the best Social Media Marketing process in our Digital Marketing Training Institute in Chennai with satisfying hands-on exposure.
Content Marketing: Active and consistent content strategy that includes interactive content creation, social media posting, and guest blogging will improve the brand awareness and loyalty of the companies. 57% of marketers are depending on content marketing and post personalized content, brand-centered articles, relevant blogs, social updates, landing pages, and videos to promote brands to a large audience worldwide.
Learn how to implement content marketing through our job-focused and best Digital Marketing Training Institute in Chennai.
Course Objectives of Digital Marketing Training in Chennai
Our Digital Media Course in Chennai aims to empower the students for transforming their traditional marketing process into beneficial digital marketing skills. As the emergence of digital marketing impacts the marketing platform with the adaption of major changes that leads to an ever-evolving and fast-forwarding career.
We train the students with the importance of the Digital Marketing process that covers from fundamental to advanced strategies including segmentation and influencer marketing. We provide comprehensive coaching on online behavioral advertising, collaborative environment implementation, data-driven advertising, remarketing, and game advertising.
The students will learn about prioritizing clicks, balancing search and display, understanding mobile platforms, cross-platform measurement, targeting the right customers, viewability improvement, and brand safety process along with the knowledge of avoiding invalid traffic. Learn the best Digital Marketing Training in Chennai dt SLA to become an expert in the internet marketing process.
At the end of Digital Marketing Course in Chennai at SLA, our students will,
- Learn to create a well-established digital marketing plan and budget
- Determine the measures and objectives to evaluate digital marketing
- Prioritize the strategic options of Digital Marketing to boost customer acquisition, retention, conversion
- Implement the appropriate strategies to improve results for the organization.
Eligibility and Prerequisites
Who can enroll in our Digital Marketing Training Institute in Chennai?
It is a heartening thing that digital marketing courses are generally not restricted to a specific set of individuals. There is a wide reach by adopting the mode of digital marketing. Digital Marketing Training in Chennai is intended to boost the learners on brand awareness and increased lead generation using all social media channels on both paid and free strategies.
We provide coaching in various training modes such as regular, instructor-led live online classes, weekend mode, weekdays, and fast track mode for the benefit of global learners to learn in their convenient modes.
Are you a student or marketing professional? Looking to improve your skills with Internet Marketing? Or are you a home-maker who wants to learn new technologies? Or are you a business person who wants to enhance your digital brand? then SLA is the best place for you to learn Digital Marketing Course in Chennai or upgrade your skills.
- Students/Graduates/Freshers
- Marketing Professionals
- Working professionals who wish to take up a career as a web developer
- Startup Business Individuals
Business Owners
- IT Specialists
- Entrepreneurs
- Web Designers and
- Freelancers
Prerequisites For Learning The Best Digital Marketing Training in Chennai
There is no prior technical knowledge required to do the digital marketing course in Chennai at SLA. In your role of a digital marketer you have to perform online marketing for websites with the help of different tools and techniques. Knowledge of Adobe Photoshop is beneficial but not mandatory. We have prepared an industry-relevant curriculum with the personalization features to gain expertise as per the learning requirements of students.
Our Digital Marketing Course Syllabus is everything you require for making the business towards exponential growth. Develop your traditional marketing skills through our Digital Marketing Training Institute in Chennai with 100% Placement Assistance.
Digital Marketing Training Course Fee and Duration
High-Quality Digital Marketing Training in Chennai at SLA formulated within the below course duration and provided in both online and classroom modes. Fix your free demo session and know our best training on Digital Marketing Course Fees in Chennai.
Regular Track
45 – 60 Days
2 hours a day
Live Classroom
Weekend Track
8 Weekends
3 hours a day
Live Classroom
Fast Track
5 Days
6+ hours a day
Live Classroom
Invest your precious money and effort on our effective Digital Marketing Training Fees in Chennai and get the best-in-class exposure.
Digital Marketing Course Syllabus
Our Digital Marketing Course in Chennai covers the fundamental to advanced digital marketing concepts such as organic and paid promotions, keyword analysis search, search engine optimization, on-page and off-page optimization, updates and algorithms of search engine optimization, Google mapping, Google Ad creation, and so on.
We also cover social media optimization, social media marketing, web analytics, webmaster tool implementations, website creation fundamentals, and interview guidelines along with complete hands-on exposure in our Digital Marketing Training Institute in Chennai. Join SLA to gain expertise in online and internet marketing processes through our Digital Marketing Course.
Module 1: BASICS of DIGITAL MARKETING
- What is Digital Marketing?
- Importance Of Digital Marketing
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Digital Marketing – Organic & Paid
- Digital Marketing platforms?
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research (Google Keyword Planner, KeywordTool.io, Ahrefs & Moz Keywords Explorer)
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization (SEO)
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Black Hat SEO Techniques
- White Hat SEO techniques
- Understanding the SERP
- Google Vs Other Search Engines
- Google Processing
- Indexing
- Crawling
MODULE 4: ON-PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Fundamentals of HTML
- Key HTML Tags
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
- Robot.txt
- Content Optimization
- ALT tag Optimization
MODULE 5: OFF-PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda
- Penguin
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)
- Google Ads
- Introduction To Online Advertising And Adwords
- Ad words Account And Campaign Basics
- Ad words Targeting And Placement
- Ad words Bidding And Budgeting
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Video Ads
- Re-marketing
- Performance Monitoring
- Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, LinkedIn
- YouTube, Pinterest
- Importance of Hashtags
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Audience
- Acquisition
- Traffic Sources
- Behavior
- Content
- Visitors
- Live Data
- Demographics
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
- Resume Preparation
- Mock Interview
Digital Marketing Course with Placements
We are one of the oldest and Top Digital Marketing Training Institute in Chennai and are using the experience gained to empower more students. We also offer 100% placement support for learners so that they can stay ahead in their career.
Digital Marketing is an emerging field that evolves continuously with trending technologies and tools to promote business in various ways. It encourages the aspirants to learn continuously for implementing the business strategies irrespective of domain.
The candidate can explore more techniques for promoting their brand or services that bring bright and futuristic careers with good-pay job opportunities. We guide you to learn continuously through our free lifetime career support even after the Digital Marketing Course in Chennai at SLA.
Job Opportunity After Digital Marketing Training in Chennai
You can get handsome pay in digital marketing. Moreover, the career choices are in plenty. The shift to advertising practices has paved the way to innumerable opportunities to digital marketers. Several organizations offer job opportunities in the field of digital marketing. Moreover, digital marketing encompasses all kinds of fields ranging from hospitality industry to IT.
When you get Digital Marketing Certification Training in Chennai from SLA your career is on the right track. Job profiles for Digital Marketing that you can take up after pursuing the digital marketing course
- SEO Executive
- Digital Marketing Executive
- SEO Manager
- Digital Marketing Manager
- SEM Specialist and Digital Sales Executive
- Content Marketer
- Social Media Marketing Manager
- Email Marketing Specialist
- Mobile Marketing expert
- Web Analytics Executive
- Social Media brand manager
- Email Marketing Specialist
- Mobile Marketing expert
- Web Analytics Executive
When you take up the digital marketing course from SLA you can gain specialization in the above domains. Later you can shift to other domains of digital marketing. You will get huge pay when you move to online marketing, Search Engine Marketing, Social Media Optimization, Google Analytics etc.
Future Scope of Digital Marketing Training in Chennai
The future of marketing is travelling the digital way. There is always a great demand for marketing professionals and in India it is seeing a jaw-dropping raise.
The concept of digital marketing can be traced back to the 1980s but now it is making great waves. Digital marketing offers lot of essential powerful procedures of selling where traditional marketing doesn’t succeed. For example, advertising, promotions etc. is best when used with digital marketing rather than traditional marketing.
The business persons can reach their customer at any time with the help of digital marketing. The technologies are advancing every day and social media are being made the utmost use. Hence, the demand for digital marketing will only rise in the future.
Trainers Profile Digital Marketing Course in Chennai
We have trainers for our Digital Marketing Training in Chennai with a proficient and handful of experience in video making, SEO analytics, SEM, Data Analytics, and Content Marketing along with a complete understanding of design-based thinking and planning. They are tech-savvy in various tools and algorithms for making the website and services be listed on SERP pages.
They deliver training for the interested aspirants with in-depth knowledge and hands-on exposure to performing well in companies. Following are the key strength of our Digital Marketing Trainers at SLA
- Prepare well-organized course work and assessments
- Record training contents for backup services
- Conduct webinars and demo classes for the global students
- Manage social media channels for brand promoting
- Student-friendly nature and passion for teaching
- Explaining the complex concepts simply with real-time examples
- Excellent verbal and oral communication skills
We have dedicated placement trainers for equipping the students in job-related coaching on aptitude skills, communication skills, collaboration skills, soft skills, and career enhancement skills along with job searching strategies. SLA is the place where your learning search ends and we have trainers who are dedicated to serving you better.
Learn the best Digital Marketing Course in Chennai from our industry experts to become a master in SEO, SMM, SEM, and Google Analytics.
Digital Marketing Internship Training in Chennai
Digital Marketing Executives are the one who assists in formulating strategies to develop a digital connection with the customers around the world. They work on social media and websites for optimization with creative advertisements that bring more customers for an organization. Get a career transition in this field through our Digital Marketing Internship Training in Chennai to work with the following responsibilities.
Roles and Responsibilities of the Digital Marketing Executive
- Formulate strategies to establish a lifetime digital connection with customers
- Prepare and manage the company presence on social media such as Twitter, Facebook, etc.
- Optimize online sites through Google Adwords, Facebook ads, etc. to increase brand awareness
- Involved in SEO efforts such as keyword, image optimization, etc.)
- Generate online blogs and promotional emails through various channels
- Propose creative ideas for content marketing and website updates
- Integrate with web designers to improve user experience as per SEO standards
- Calculate the performance of digital marketing efforts using a variety of Web analytics tools such as Google Analytics, WebTrends, etc
- Bring insights into online marketing trends and keep strategies up-to-date
User Reviews on Digital Marketing Courses
I have joined Digital Marketing Training at SLA for my career transformation and skill enhancement. The curriculum was designed perfectly and trainers are awesome in explaining the concepts. There were equal classes on theory and practical. I was learning every day with hands-on during the course and my trainers have guided me all the nooks and corners of SEO, SMM, and other digital marketing concepts. Thanks a lot to SLA as they provide me the best platform.
As soon as I have enrolled at SLA, the classes have started. I felt very happy as I was preparing for going abroad. They gave me a better understanding of the entire digital marketing concepts and equipped my work online as a freelancer. I am now able to perform well in any project allocated by companies through their elaborate training and hands-on practices. I thank SLA and I surely recommend this to my friends.
SLA is the best place ever for learning digital marketing courses. I was graduated in commerce but sitting simply at home in lockdown period and was thinking of taking any online courses. Then I found SLA and inquired about the available courses as per the scope of industries. They have guided me to learn Digital Marketing and gave me a lot of guidance through free demo classes. I have learned what was needed for marketing companies and e-commerce sites. There were many practical classes and guidance throughout my training period. I should thank the Placement team also as they have motivated me to get a good pay job. Thanks a lot to SLA and the trainers.
I have got a good and proficient trainer at SLA for my digital marketing training in Chennai. They are not only provided theory expertise but also hands-on exposure that helps me to start my career in Digital Marketing successfully. I learned a lot from my trainers about the concepts and placement practices were very helpful for my career and job. Thank you, SLA.
I am happy to share the learning experience that I have got at SLA. I feel very happy that I found this institute as they have very proficient trainers for providing the best classes. The practical implementations were very helpful to learn the concepts easily. They allow me to do mistakes to learn correctly. I have finished my course with satisfaction and I am a happy employee of Amazon. All credits for SLA and I will recommend this for everyone
Some Commonly Asked Questions
Digital Marketing is the high-demand skill for companies to advertise their products and services through digital channels like websites, social media, search engines, mobile applications, and email. We provide an all-inclusive digital marketing course in Chennai at SLA to equip the students to perform in various industries to promote their brands on large-scale platforms through the internet. Check out the following answers for your general queries and rush up for registering for a free demo class.