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Digital Marketing Training in Chennai

Digital Marketing Training Institute in Chennai

Digital Marketing TrainingDigital marketing is termed as the latest advancement in marketing domain through the incorporation of information technology strategies and techniques to promote the brand of a company's product and services. Other marketing concepts such as marketing research to determine the demand for a product in business can also be studied and effective marketing analysis can be performed through digital marketing principles and techniques. Some of the digital marketing techniques are search engine optimization called as SEO where a company website page ranking can be improved thus drawing the attention of customers to visit your website and know their business and products.

Another digital marketing strategy is Social media optimization where web traffic can be generated to promote awareness of a business, its product and services through social media sites, RSS feeds, social channels etc.,

Below is a list of techniques courses covered in digital marketing strategy

  Search engine Optimization (SEO)

  Social Media Optimization (SMO)

  Social Media Marketing ( All type of Campaign in Social Channels)

  Search Engine Marketing ( PPC, All type of Google advertising campaign)

  Email Marketing

  Mobile Optimization ( Mobile SEO)

  Affiliate Marketing

Benefits of Digital Marketing Training in Chennai?

Digital marketing yields extensive benefits than traditional marketing comparatively. A few to mention are personalised marketing by targeting every customer by collecting data each time they visit your website, marketing is made cost effective through online sales and advertising, improved and accelerated brand loyalty, can reach to global customers from a single point through websites, analysing and measuring user experiences through web analytics technologies for effective decision making, instant payment methods with just few clicks avoiding payment hassles and many more. The list is growing day by day as and whenever newer technologies emerge. Moreover, physical effort and a great amount of productive time can be saved considerably through digital marketing.

Future scope and demand

The whole world is progressing towards Digital marketing and therefore there is a huge demand for digital marketing skills now and in the long run. Business world can witness a consistent rise in the usage and implementation of digital marketing strategies to enhance their business functions and which undoubtedly takes the company to the next level showing a drastic rise in profits. Hence, the scope for digital marketing is a wider spectrum improvising and transforming the traditional marketing tools and strategies in business today.

Who can learn digital marketing

Digital marketing is a blend of IT and business marketing. Thus, all management professionals who prefer a career switch into Information Technology while still sticking on to their marketing domain show more interests to pursue digital marketing training. Nevertheless, even IT professionals who are skilled in information technologies choose digital marketing domain to excel in their career. To be more precise, digital marketing is a concept that handshakes with IT professionals and marketing professionals. So, if you are skilled in digital marketing tools and techniques then you have immense opportunities in IT corporates and business organizations.

Opportunities in Digital Marketing

Statistics from reliable source forecasts that nearly 150,000 jobs are likely to emerge by the end of 2020. This is really a big number as per statistical analysts and really a good news for all those aspirants seeking a career in digital marketing.


Attractive pay scale for digital marketing professionals is yet another good news in the job market.

An average salary for an experienced digital marketing professional is somewhere around 6lakhs per year and for a fresher it is around 3.5 lakhs to 4 lakhs per year.

Hence, a promising career is guaranteed for a digital marketing professionals.

Join now for the digital marketing training at SLA to open the doors of your dream to explore a digital marketing career with a rewarding salary. You can foresee tremendous growth in your career in the coming years after completing digital marketing course in Chennai at SLA.

Basic Package

75% Offer
(50 Hours)
  • Fundamentals of SEO & Basics (On page & Off Page)
  • Basic SMO
  • Keyword Research Basic
  • Local Business Listing ( Google Business Listing)
  • Webmaster Tools Basic
  • Google Analytics Basic
  • Basic HTML knowledge ·

Advanced Package

75% Offer
(60 Hours)
  • White Hat SEO
  • Black Hat SEO
  • Keyword Research
  • Social Media Optimization(Covered Fb, Tw, G+)
  • Local Business Listing (Google, Yahoo, Bing)
  • Webmaster Tools Set up (Covered Google Index)
  • Google Analytics

Complete Package (Basic + Advanced)Popular

75% Offer
(90 Hours)
  • Advanced SEO
  • Advanced SMO( Covered All Social Media Channels)
  • Google Adwords
  • Lead Generation Methodologies
  • Social Media Marketing(Covered All Social Media Campaigns)
  • Webmaster Tools Setup
  • Google Analytics Setup

Related to Digital Marketing Course

Informatica Course Syllabus

Introduction to Data warehousing

  • Who needs Data warehouse
  • Why Data warehouse is required

Types of Systems

  • OLTP
  • DSS

Maintenance of Data warehouse

  • Datawarehouslng Life cycle
  • Data warehousing Testing Ute Cycle
  • Source

Data warehousing Architecture

  • Integration Layer
  • Staging Area
  • Targets
  • Analysis & Reporting
  • HPQS
  • Introduction

Data Modelling

  • Different Phases of ModellIng
  • What Is a Dimension

Multi Dimensional Modelling

  • What are Facts
  • Multi Dimensional Model
  • Hierarchies
  • OLAP
  • Cubes and its Functions
  • Star Schema
  • Fact Table
  • Dimensional Tables
  • Snow flake Schema
  • Fact less Fact Table
  • Confirmed Dimensions

Data Modelling Tools

  • Forward Engineering
  • Reverse Engineering
  • Update Model, Alter database
  • Complete compare
  • Data Warehouse Architecture (Basic)
  • Data Warehouse Architecture (with a Staging Area)
  • Dimensional Modeling
  • Star Schema
  • Snowflake Schema
  • Dimension
  • Fact
  • Slowly Changing Dimension(Type 1,2 and3)
  • Hierarchy
  • Confirmed Dimension
  • Fact less Fact Table.
  • Summary / Aggregations table
  • Change Data capture

Task Types

  • Session
  • Command
  • Timer
  • Event Wait
  • Event Raise
  • Decision
  • Assignment
  • Control
  • Worklet

TYPES Of LookUp Caches

  • Static LookUp Cache
  • Dynamic LookUp Cache
  • Persistence lookup Cache
  • Shared LookUp Cache
  • Sorter and Rank Cache

ETL Testing

  • UNIT Testing
  • System Integration testing
  • ETL Performance Optimization techniques

Power Center Components

  • Designer
  • Repository Manager
  • Workflow Manager
  • Workflow Monitor

Informatica Concepts and Overview

  • Informatica Architecture.
  • Source Qualifier
  • Target Designer
  • Transformations
  • Mappings
  • Mapplets
  • Sessions
  • Tasks


  • Working with relational Sources
  • Working with Flat Files


  • Working with Relational Targets
  • Working with Flat file Targets


  • Expression Transformation
  • Lookup Transformation
  • Sequence Generator Transformation
  • Filter Transformation
  • Joiner Transformation
  • Sorter Transformation
  • Procedural Transformation
  • Router Transformation
  • Aggregator Transformation
  • Update Strategy Transformation
  • Union Transformation
  • Rank Transformation
  • Transaction Control Transformation
  • Normalizer Transformation
  • Source Qualifier Transformation
  • Stored Procedure Transformation
  • XML Source Qualifier Transformation
  • Debugging Mappings

Power Center Transformation Language

  • Numeric functions
  • String Functions
  • Date Functions
  • Conversion Functions
  • Cleansing Functions
  • Aggregate Functions
  • User Defined Functions


  • Unconnected lookup Transformation
  • Unconnected Stored Procedure to Create and Drop Index
  • Mapplet and Types of Mapplets
  • Defining Reusable Transformations.
  • User Defined Functions
  • Tasks And Types of Tasks
  • Worklet and Types of Worklets
  • Scheduling Work flow
  • Constraint Based Load Ordering
  • Target Load Plan
  • Types of Batch Processing
  • Link conditions
  • Mapping Parameters
  • Mapping Variables
  • Defining Session Parameters
  • Session Recovery
  • Difference Between Normal and Bulk Loading
  • Push Down Optimization
  • PMCMD Utility
  • PMREP Utility
  • Incremental Aggregation

Hear what our students say

For the best Informatica training in Chennai, I would strongly recommend SLA. I never have believed in training institutions, until I took up the Informatica Certification program at Softlogic! I was completely in awe of the training provided by SLA instructors! They rely on practical training to let us relate to the real time scenarios. For future IT courses, I am going to always choose SLA!

Kalai Venthan

ETL training at SLA is very good! The best place to learn Informatica and also, they offer good online coaching. Very comfortable training institute as they customize the training course for advanced levels!

Ravindran A

I was lacking conceptual understanding, and I was advised to take up Informatica training for my project, so I spoke to SLA’s help desk. The helpdesk was really efficient, and I was convinced to take up course in this training centre. The course material was really good, and I earned my certification at such affordable fees!

Amarnath Reddy

This is one top IT institute for Informatica training, and students can get placement help after course completion. The training material is very helpful for beginners and the instructors really help you out!


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