Digital marketing is termed as the latest advancement in marketing domain through the incorporation of information technology strategies and techniques to promote the brand of a company's product and services. Other marketing concepts such as marketing research to determine the demand for a product in business can also be studied and effective marketing analysis can be performed through digital marketing principles and techniques. Some of the digital marketing techniques are search engine optimization called as SEO where a company website page ranking can be improved thus drawing the attention of customers to visit your website and know their business and products.
Another digital marketing strategy is Social media optimization where web traffic can be generated to promote awareness of a business, its product and services through social media sites, RSS feeds, social channels etc.,
Search engine Optimization (SEO)
Social Media Optimization (SMO)
Social Media Marketing ( All type of Campaign in Social Channels)
Search Engine Marketing ( PPC, All type of Google advertising campaign)
Mobile Optimization ( Mobile SEO)
Digital marketing yields extensive benefits than traditional marketing comparatively. A few to mention are personalised marketing by targeting every customer by collecting data each time they visit your website, marketing is made cost effective through online sales and advertising, improved and accelerated brand loyalty, can reach to global customers from a single point through websites, analysing and measuring user experiences through web analytics technologies for effective decision making, instant payment methods with just few clicks avoiding payment hassles and many more. The list is growing day by day as and whenever newer technologies emerge. Moreover, physical effort and a great amount of productive time can be saved considerably through digital marketing.
The whole world is progressing towards Digital marketing and therefore there is a huge demand for digital marketing skills now and in the long run. Business world can witness a consistent rise in the usage and implementation of digital marketing strategies to enhance their business functions and which undoubtedly takes the company to the next level showing a drastic rise in profits. Hence, the scope for digital marketing is a wider spectrum improvising and transforming the traditional marketing tools and strategies in business today.
Digital marketing is a blend of IT and business marketing. Thus, all management professionals who prefer a career switch into Information Technology while still sticking on to their marketing domain show more interests to pursue digital marketing training. Nevertheless, even IT professionals who are skilled in information technologies choose digital marketing domain to excel in their career. To be more precise, digital marketing is a concept that handshakes with IT professionals and marketing professionals. So, if you are skilled in digital marketing tools and techniques then you have immense opportunities in IT corporates and business organizations.
Statistics from reliable source forecasts that nearly 150,000 jobs are likely to emerge by the end of 2020. This is really a big number as per statistical analysts and really a good news for all those aspirants seeking a career in digital marketing.
Attractive pay scale for digital marketing professionals is yet another good news in the job market.
An average salary for an experienced digital marketing professional is somewhere around 6lakhs per year and for a fresher it is around 3.5 lakhs to 4 lakhs per year.
Hence, a promising career is guaranteed for a digital marketing professionals.
Join now for the digital marketing training at SLA to open the doors of your dream to explore a digital marketing career with a rewarding salary. You can foresee tremendous growth in your career in the coming years after completing digital marketing course in Chennai at SLA.
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